The Rafale of street fighters ...
Hardrige, official manufacturer of footwear for
the French Air Force and the creative agency
l’Ecurie, specialists in movement and mobility,
have come together to present a new and exclusive
version of one of the brand’s most symbolic
models, the
Hardrige Rafale.
The result of this collaboration is decidedly different
and oriented towards couture: the urban chic
of these mythical pilot boots still remains but the
new Rafale has become more luxurious, contemporary
and state-of-the-art, exceeding the limits to touch the highest realms of fashion.
Together, Hardrige and l’Ecurie present a
product that combines perfectly a bold design
with traditional expertise that cannot be equaled.
No fewer than
150 steps were needed to create
this exceptional hand-made shoe.
An unconventional It Shoe needs an unconventional
case.
... and its supersonic presentation case
Bearing this in mind, L’Ecurie has designed a
presentation box that measures up to this shoe :
a prestigious 1960’s sports coupé which transforms
into the most precious and exclusive of
shoe trunks. Drawing inspiration from aeroplane
cockpits, the interior is original and bold yet
stylish and simple.
The boot has been completely re-worked to
house the Rafale Ecurie and is equipped with a
sound and video projection system that allows
you to follow the evolution of the shoe from its
conception and initial sketches through to the
hand nishing of the product by Hardrige’s
experts.
Hardrige’s Rafale Ecurie and its mobile case
can be previewed from 26th January in the
Colette boutique, home of both Parisian and
international hype, where the shoe will certainly become its best seller this season.
About l'Ecurie |
About Colette |
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| L’Ecurie is a creative agency; a styling bureau specialized
in the presentation of mobility in urban trends.
The team unites clashing and creative personalities
who all have the same passion and the same drive.
Their aim is to make movement and mobility a way of
life, a real lifestyle statement.
The agency’s name reects this.
In motor racing, an F1 team is a group of specialists, the
best in each eld whose common goal is to attain excellence and success. |
Colette is a brand created by two women: Colette and her daughter Sarah Lerfel. It was founded in 1997 and is known as the symbolic emblem of Parisian fashion. More than a concept store, it has become a shrine for style, a real place of pilgrimage for the elite from around the world. It has radically changed the vision of French fashion, breaking Paris out of its more classical mould. Here, international designers are given the oppurtunity to present their creations and promote their expertise. |