HARDRIGE

x L'ECURIE at COLETTE

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The Rafale of street fighters ...

Hardrige, official manufacturer of footwear for the French Air Force and the creative agency l’Ecurie, specialists in movement and mobility, have come together to present a new and exclusive version of one of the brand’s most symbolic models, the Hardrige Rafale. The result of this collaboration is decidedly different and oriented towards couture: the urban chic of these mythical pilot boots still remains but the new Rafale has become more luxurious, contemporary and state-of-the-art, exceeding the limits to touch the highest realms of fashion.

Together, Hardrige and l’Ecurie present a product that combines perfectly a bold design with traditional expertise that cannot be equaled. No fewer than 150 steps were needed to create this exceptional hand-made shoe. An unconventional It Shoe needs an unconventional case.

... and its supersonic presentation case

Bearing this in mind, L’Ecurie has designed a presentation box that measures up to this shoe : a prestigious 1960’s sports coupé which transforms into the most precious and exclusive of shoe trunks. Drawing inspiration from aeroplane cockpits, the interior is original and bold yet stylish and simple. The boot has been completely re-worked to house the Rafale Ecurie and is equipped with a sound and video projection system that allows you to follow the evolution of the shoe from its conception and initial sketches through to the hand nishing of the product by Hardrige’s experts. Hardrige’s Rafale Ecurie and its mobile case can be previewed from 26th January in the Colette boutique, home of both Parisian and international hype, where the shoe will certainly become its best seller this season.

hardrigexcolette-face hardrigexcolette-zoom hardrigexcolette-left img_4058-800x533 img_4029-copie-800x533 rafale_air21

About l'Ecurie

About Colette

l'ecurie
colette
L’Ecurie is a creative agency; a styling bureau specialized in the presentation of mobility in urban trends. The team unites clashing and creative personalities who all have the same passion and the same drive. Their aim is to make movement and mobility a way of life, a real lifestyle statement. The agency’s name reects this. In motor racing, an F1 team is a group of specialists, the best in each eld whose common goal is to attain excellence and success. Colette is a brand created by two women: Colette and her daughter Sarah Lerfel. It was founded in 1997 and is known as the symbolic emblem of Parisian fashion. More than a concept store, it has become a shrine for style, a real place of pilgrimage for the elite from around the world. It has radically changed the vision of French fashion, breaking  Paris out of its more classical mould. Here, international designers are given the oppurtunity to present their creations and promote their expertise.
/ Hardrige press contact : Agence Esprit des Sens +33(0)4 78 37 17 50
olivia.cuir@espritdessens.net || charlotte.serusclat@espritdessens.net

/ l’Écurie press contact : Patrice Meignan - pat@lecurie.eu - http://www.lecurie.eu